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Jeffalytics Insider #1

This is the first installment of the series Jeffalytics Insider. I try to capture┬áthe behind-the-scenes stuff. Not┬ábecause it’s fun to be the one lifting the curtain (I don’t own the curtain, Jeff does), but because these are stuff that inspire me personally. These stuff are not necessarily private, but sometimes just not publicly available to all.

Jeffalytics Insider #1 is an email copy that Jeff wrote to applicants who scored below 65 in Round 1 of the Copywriting Apprenticeship 2017.

Thank you for your interest in the Apprenticeship program, %FIRSTNAME%.

Your match score: 60%

Your Score is below 65%, which means that I am sorry to say that you are probably not a good match for the Jeffalytics apprenticeship. Due to the high number of responses, we will not be able to consider you for the next step in the process.

I know that this is a total bummer to hear. Believe me when I say that I have received these notices from people hundreds of times in my career. In fact, it’s not a good week for me until I get rejected from something. Seriously. I still get turned down all of the time.

You can react to this in two ways:

1) Give up. Because you weren’t a good fit here, you can just give up on Internet marketing. One rejection is all that it takes, and you probably don’t think you are good enough.

2) Prove me wrong. Learn Internet marketing and make me look like an idiot. Keep this email in your inbox to use in motivation. Make your first sale, your first website or your first million. Then respond to this email and tell me how big of an idiot I am for passing you up on this opportunity.

I hope you choose option #2. That is what I have done most of my life. People told me I couldn’t be an entrepreneur. That I couldn’t create on the web. That I couldn’t make money. That I couldn’t build my personal wealth and freedom.

You know what? F-them.

You can do whatever you want.

So I hope that you take this message as a source of motivation and don’t think this is the end. This isn’t the end. It’s just the beginning.

You have the power to make a great career for yourself, and I want to hear about your success. Feel free to come at me in the future as an adversary or contemporary and share with me how you are doing. I would like that.

Sorry that you spent all of the time to fill out this application and all you get is a rejection letter from me. At least I put my heart and soul into this and didn’t leave you hanging.

You know who left me hanging? Target Corporation in 2000. I applied to be a summer intern and never heard back. They broke my heart.

And you know what? I use that as motivation as an entrepreneur all of the time. Whatever happens, at least I didn’t sell out to some nameless, faceless corporation.

This is just the beginning. I do hope you continue to learn with me through my online courses, podcast and blog posts.

Until then,

Jeff Sauer

I’m keeping this email copy here are a reminder to myself.

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